Content is king.
That is of course you're trying to make money blogging.
Regular old content can make you money but if you can create engaging content that your readers can really connect with, then you might just make a lot more than most.
I mean, think about it…
When you've come across an article that you can relate to or even if it made you chuckle it was that much better than reading a bland, here's the facts, type of post.
I get it, not all of us can get out there and socialize like the motormouths we know and there is no problem with that.
The thing about it is that there are a lot of you out there that have quite the hidden writing talent and you just can't express it because you're most likely the “shy type“.
That is why the internet and the world of blogging is truly an amazing thing and I want to show you how you can create engaging content to grab your reader's attention regardless of what type of person you are.
Write Like You’re Talking to Just One Person
I always catch myself writing like I’m standing on stage talking to a huge audience and it tends to take away from me being personal.
Rather than trying to speak to everyone at once, pick a person and pretend you’re talking to just them rather than a whole bunch of people.
You will see that you get to a more personal level and it is actually engaging for every reader that comes across your post.
They'll have that feeling like you're talking to them and only them, which of course is going to be more engaging.
Along with that, you want to get personal within your posts.
Not only are you sharing things that you've been through but it helps for word count for those of you having trouble crossing the 500 word mark.
Do this and you'll be at a thousand words in no time.
When I start a new blog post, I almost always start off strong and then get stumped about 200 words in.
What I do to prevent that from happening is I create some key points that I want to cover.
Heading 1, Heading 2, and so forth.
Once that’s complete, I just write.
Don’t worry too much about leaving something out and most especially forget about trying to make things perfect as it is almost impossible to get it right the first time around.
Get those bullets down and just start writing.
In most cases things will start flowing and by the time you know it you'll be done with that post.
Practice Always Makes You Better
If you focus a lot on trying to make things perfect it will only stop you from growing and evolving in all aspects of the blogging world.
When I first started my online career, I simply had a want to make money online and trust me, my writing absolutely sucked.
It still isn't the best, but it sure does connect with my readers.
Too many people quit because they THINK they can't write, but it's really a lot of laziness and “I can't do this” type attitude that gets them to quitting.
What “job” out there pays you to simply talk about things you enjoy?
So if you're running a blog because someone told you that niche is profitable and you didn't go with something you're actually interested in, you might want to rethink your strategy and do things the right way.
Blog with your passion or don't blog at all, that's the way I see it.
I have chased the money, just to find out that I'm not even interested in that topic and believe me, I failed faster than when I first started.
Being Funny is Not the Only Way To Engage With Your Audience
We all have our own personalities and that is really all we need to engage with our readers.
I don’t care if you’re the class clown or if you’re that dude with the dry humor, it will work.
Everyone you meet in life is going to have a different personality but you will connect in one way or the other.
When it comes to writing, you connect with your audience at a different level and in the end you will still be engaged with them even if you have different personalities.
Of course the funny guy in real life will always be the funny guy, and as much as you want to socialize like them it just won't happen no matter what.
Then of course there are those that don't even care to be entertained and want the information rather than getting it from “some clown”.
I’ve seen so many people try to tell you how to change the way you talk to your readers and I completely disagree with this so called advice.
First off, how can you keep creating content if you’re not being yourself?
Trying to become someone you’re not is a great way for you to lose interest in your site and ultimately quit.
Secondly, People are not stupid.
I know it might just be your pic that they see, but they will know if you’re being honest or flat out BS-ing them.
Real life is a lot different than the online world and you need to understand that.
Almost everyone out there is timid and won’t be comfortable telling you anything but that's just how it is.
Being behind a blog, you get to speak your mind and not care about what anyone has to say.
They’ll either love you or hate you and in the end, it is going to be what?
You guessed it, ENGAGING!
Write to Write
Write for your readers and most especially write to get your point across without worrying if your content is engaging or not.
If you follow these simple tips you will engage with your readers no matter what.
If you want to make the most money writing you will need to be engaged with your readers or you can very well find them moving on to the next blog.
Don't think too hard, create some awesome content, and your readers will come back for more.
Until next time, stick with the basics and be yourself.